Lumi Ring
The Bet
Health apps make people anxious about their own bodies. I wanted to go the other direction entirely — translate physiological signals into something that felt like understanding, not a report card.
If the design lowers your cortisol instead of raising it, the product actually works.
The Work
Two design decisions shaped this product along the way.
Instead of showing HRV numbers and stress scores, I designed Lia: a soft, reactive companion whose state mirrors yours. When your body is depleted, Lia is tired. No alerts, no metrics in your face — just a gentle third-person reflection that lowers your guard. People respond differently to "Lia seems exhausted today" than to "your HRV is 34."

I built a full visual language around warmth and fluidity — peach gradients, soft motion, organic shapes. Every design decision asked the same question: does this raise or lower cortisol? And the onboarding was also designed to feel like meeting someone, not setting up a device.


The Impact
Fully defined and handed off. Product launched after the engagement ended.
Role
Founding Designer
Type
Health Wearable · Emotional AI