Zopia
A tool becomes a product
the moment it has a point of view.
The Bet
Every AI video tool does roughly the same thing now. The differentiator isn't the model — it's whether someone feels like this one was made for them.
A niche video generator is a commodity. A personal film studio is a destination. I bet that the right brand could close that gap.
The Work
One core decision defined this project.
Reframing the product, not just the look
The rebrand wasn't cosmetic. I redesigned what Zopia claimed to be, from tool to studio, from feature to feeling. The wordmark, the landing page, the visual language were all built around one idea: this should feel like cinema, not software. The typemark shipped. The strategic direction held even as execution evolved.
The Impact
Brand direction adopted. Typemark in production.
Role
Founding Designer
Type
Brand & Product · Gen AI